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The Real Cost of Inconsistent Lead Generation (and How To Avoid Them)
There’s nothing more gut-wrenching for a CRO than staring at next quarter’s pipeline and seeing more question marks than answers. One month, leads pour in from referrals and word of mouth. Deals feel easy. The funnel is healthy for now.But the next month? Crickets. Inbound slows down. Outbound efforts stall. Marketing’s big bet on paid […]
How Fixing CRM Data Discrepancies Can Make Your Forecast Stronger
In every boardroom, there’s an unspoken moment right before the forecast slide goes up: a flicker of doubt.Will the number hold? Will this be the quarter the pipeline behaves the way the model says it should? Or will reality the messy truth behind all those opportunity stages and close dates tell a different story? It’s […]
Stop the Heroics: Why Your Sales Process Can’t Rely on Top Reps Forever
In the early days of building revenue, hero reps are the lifeline every CRO quietly leans on.They know how to get a deal unstuck. They’ll pull a quarter across the finish line when no one else can. They’re the rainmakers, the trusted closers, the ones who “just get it done.” But what feels like your […]
Will Your Forecast Hold Up When the Board Asks the Hard Questions?
When was the last time you really trusted your forecast? Not just the number in your board slides, but the messy, behind-the-scenes reality of how that number gets made. If you’re a CRO today, you know the answer. You cross your fingers more than you’d like to admit. You spend nights before board meetings revisiting […]
How Operatewise Transformed an Underperforming HealthTech Investment into a $25M Growth Success
About the Portfolio Company The portfolio company is a B2B HealthTech SaaS provider on a mission to build a new, accessible mental healthcare system. Their platform simplifies the process for therapists to accept insurance, manage patient interactions, and scale their practice efficiently. By bridging the gap between mental health professionals and those seeking care, they […]
RevOps Framework for SaaS Startups: Essential Building Blocks You Need To Know
In today’s competitive SaaS landscape, aligning your revenue teams (Marketing, Sales, Customer Success) is not just a smart strategy; it’s essential for sustainable growth. Revenue operations, commonly known as RevOps, play a crucial role in breaking down silos and streamlining the processes that support your revenue goals. But what exactly is RevOps, and how does […]