Page 2 - Revops Leadership For Accelerated Revenue Growth

In which industry does your business operate?

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Which customer segment are you targeting?

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How many employees and contractors does your organization have?

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What is your projected Annual Recurring Revenue (ARR)?

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What is your average deal size? *

This is your average contract value.

$

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What is Customer Acquisition Cost (CAC)? *

This is includes both marketing & sales costs.

To calculate Customer Acquisition Cost, divide the total cost of sales and marketing (Salaries+Tools+Spend) by the number of customers acquired.

$

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What is your Net Retention Rate? *

This is the percentage of revenue retained and expanded from existing customers.

To calculate Net Retention Rate, subtract lost revenue (revenue churn+downgrades) from total revenue (starting recurring revenue+account expansion) and divide by your starting amount.

SKIP

0

>120%

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What is your expansion leakage? *

Expansion leakage comes from your existing clients and not new logos acquired within the same time period.

To calculate your expansion rate, add your upsell, upgrades and cross-sells (Upsell+Upgrades+Cross-sells).

SKIP

0

50%

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What is your churn rate? *

Churn Rate is based on existing customers that you’ve lost during that period.

To calculate the Churn Rate, divide the number of lost customers by the total number of customers at the start, then multiply it by 100.

0

50%

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What is your average customer lifespan? *

This is the total number of years the customers spend with you.

0

15 years

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Your revenue leakage score is

Business Information

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